10:00am Zoom opens
10:15-10:30am Welcome & Introductions
10:30-11:30am 3 Marketing Secrets You'd Be Crazy Not to Steal
11:30am-12:30pm I Know It’s Ugly, But I Can’t Tell You Why: Fixing Common Design Mistakes
12:30-1:30pm "Hacking" Storyline for Increased Learner Engagement
1:30-1:45pm Closing Remarks & Information
See session information below
3 Marketing Secrets You'd Be Crazy Not to Steal
You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to . And you’d be crazy not to do the same.
Change 4 Growth
I Know It’s Ugly, But I Can’t Tell You Why:
How many times have you designed something like a slide deck, eLearning lesson, or job aid, only to look at it afterward and think it looks awful? Your gut is telling you that something about it just isn’t right, but you can’t identify exactly what’s wrong with it, let alone fix the problem. Today many of us are doing some (or even all) of our graphic design work on our own, despite not having formal training. And that can lead to designs you know don’t work, but that you have no idea how to fix.
In this session you’ll learn how to interpret those gut feelings you have about the look and feel of your projects and leverage them to make your design more successful. Through exploring samples of bad design, you’ll discover what some of the most common graphic design problems in L&D are and how to listen to your instincts to identify them. This session will also go into depth about what your quick and easy options are for fixing these issues, as well as show examples of what “fixed” versions of these bad designs can actually look like.
In this session, you will learn:
- How to recognize when a design legitimately isn’t working
- Ways to diagnose specific design problems, such as weak layouts, poor image choices, inconsistent design, distracting typography, and more
- How to use design best practices to fix these issues
- Tips for communicating these issues to others so you can give constructive design feedback
Founder and Design Leader
Senior Manager, Programming
The eLearning Guild
"Hacking" Storyline for Increased Learner Engagement
Articulate Storyline can be used to create just about anything your instructional design mind can conceive, but sometimes your inspiration goes beyond what the included tools can accomplish. That's when you need to get even more creative and pull out a few other tools that you can integrate into Storyline. Knowing how to use a few simple tricks is all that is needed to create the interactions you desire to engage your learners beyond the ordinary.
- Using SurveyMonkey as a tracking/certificate system
- Using Google Forms and Sheets to create dynamic graphs in Storyline
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